I Fed 7 AIs the Same Election Data. Their Disagreements Taught Me More Than Their Predictions.

Ahead of California’s June 2 primary, seven AI models were given the same public election data and asked to interpret two of the state’s highest-profile races: the Los Angeles mayoral contest and the California governor’s race. The experiment used public signals only — search visibility, news framing, social momentum, visible proof, and polling context — not private campaign data or proprietary polling.

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It’s Over. A “Dear John” Letter to Social Listening

After more than a decade of relying on social listening, a leading marketing intelligence expert declares it's time to move on. This manifesto breaks down why tracking brand mentions is like analyzing a crime scene after the fact, revealing how brands miss the real, purchase-driving conversations happening in digital campfires. Discover the F.I.X. Method—a proactive approach to Cultural Sensing that helps you find the human truth in the data and execute on the opportunities your competitors can't see.

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