How Foresight Becomes Growth
We don't sell data. We sell Cultural Foresight—the ability to see market shifts before they show up in spreadsheets. By analyzing early-stage signals across digital communities, we help brands move from reactive correction to predictive growth.
How Foresight Becomes Growth
We don't sell data. We sell Cultural Foresight—the ability to see market shifts before they show up in spreadsheets. By analyzing early-stage signals across digital communities, we help brands move from reactive correction to predictive growth.
LYFT
Redefining Rider Safety Standards
The Shift:
Growing consumer anxiety around rideshare safety and reliability.
The Move:
Comprehensive Safety research leading to a company wide policy overhaul.
The Result:
New Industry standards adopted and increased rider trust scores.
TICKETMASTER
Executive-Ready Insights at the Speed of Social
The Shift:
An influx of social conversations required rapid visualization for executive leadership–but the team lacked bandwidth.
The Move:
We created a monthly one-page social snapshot covering volume, sentiment, share of voice, and competitor activity.
The Result:
Leadership now stays informed on social trends, driving increased adoption of social listening data across the organization.
PARAMOUNT
Predicting Audience Demand Before Release
The Shift:
Traditional audience research couldn't predict how cultural conversations would impact box office performance.
The Move:
Real-time cultural sensing identified emerging audience segments and conversation drivers weeks before release.
The Result:
Marketing strategy pivoted to capture rising cultural moments, optimizing spend toward highest-intent audiences.
LUXURY AUTOMOTIVE BRAND
Navigating the EV Transition
The Shift:
Hesitation and trust gaps emerging among traditional luxury buyers regarding EVs.
The Move:
Rapid-turn cultural analysis to identify specific trust barriers.
The Result:
Pre-emptive brand messaging pivot before sales data revealed the trend.
LYFT
Redefining Rider Safety Standards
The Shift:
Growing consumer anxiety around rideshare safety and reliability.
The Move:
Comprehensive Safety research leading to a company wide policy overhaul.
The Result:
New Industry standards adopted and increased rider trust scores
TICKETMASTER
Executive-Ready Insights at the Speed of Social
The Shift:
An influx of social conversations required rapid visualization for executive leadership–but the team lacked bandwidth.
The Move:
We created a monthly one-page social snapshot covering volume, sentiment, share of voice, and competitor activity.
The Result:
Leadership now stays informed on social trends, driving increased adoption of social listening data across the organization.
PARAMOUNT
Predicting Audience Demand Before Release
The Shift:
Traditional audience research couldn't predict how cultural conversations would impact box office performance.
The Move:
Real-time cultural sensing identified emerging audience segments and conversation drivers weeks before release.
The Result:
Marketing strategy pivoted to capture rising cultural moments, optimizing spend toward highest-intent audiences.
LUXURY AUTOMOTIVE BRAND
Navigating the EV Transition
The Shift:
Hesitation and trust gaps emerging among traditional luxury buyers regarding EVs.
The Move:
Rapid-turn cultural analysis to identify specific trust barriers.
The Result:
Pre-emptive brand messaging pivot before sales data revealed the trend.
