WHERE STRATEGY MEETS BOLD INNOVATION

Welcome to the Disruption Hub—B3’s engine for trend intelligence, content testing, and future-forward brand strategy.

WHAT HAPPENS IN THE HUB

5 Key Services

Trend Spotting &

Cultural Listening

Content

Stress Testing

Platform

Intelligence

Audience

Deep Dives

Innovation

Pilots

B3 NEWSROOM

5 Easy Steps to Mastering Social Media Reporting and Visualization

As a Social Media Intelligence agency, your ability to communicate insights effectively is as crucial as the insights themselves. In this blog post, we'll delve into our strategies and techniques for mastering the art of reporting and visualization in the dynamic realm of social media intelligence for our clients. Crafting Visually Appealing Reports: Transform your […]

The Great Funnel Collapse: OpenAI Just Killed the Marketing Funnel

OpenAI didn’t just launch a feature. It bulldozed the traditional marketing funnel. Here’s what to do next. Did anyone else feel the marketing ground shaking? There are moments when the entire world of marketing begin to shift. Like the internet becoming a thing. The launch of the iPhone. The rise of Google Ads. The dawn […]

The Creator Economy’s Costly Flaw and Its Ultimate Fix

There are moments in business when you see something so clearly, you can’t unsee it. It’s like finding a rounding error in a global budget—a tiny flaw that, once you pull the thread, unravels into a multi-million dollar problem that everyone in marketing has somehow accepted as normal. For me it was in the Creator […]

Shocking Mistakes Brands Make With AI Search—and How to Win Instead

Did You Feel the Shift? At B3 Media Solutions, we firmly felt the change. We believe this shift is the most impactful change in digital marketing since Google launched in 1998. Yes, it’s that important. Every brand, from wellness studios to retail chains, now stand at the crossroads of opportunity—and potential invisibility—as search is completely […]

It’s Over. A “Dear John” Letter to Social Listening

After more than a decade of relying on social listening, a leading marketing intelligence expert declares it's time to move on. This manifesto breaks down why tracking brand mentions is like analyzing a crime scene after the fact, revealing how brands miss the real, purchase-driving conversations happening in digital campfires. Discover the F.I.X. Method—a proactive approach to Cultural Sensing that helps you find the human truth in the data and execute on the opportunities your competitors can't see.

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WHERE CONVERSATION BECOMES INTELLIGENCE

The B3 Podcast Network — powered by Fixers, fueled by foresight.

At B3, every conversation is a data point — a signal waiting to be decoded. Our podcasts bring those signals to life through bold voices, real-world experience, and the relentless pursuit of insight.

B3 LeadHers

B3 LeadHers

Power. Perspective. Progress.

 B3 LeadHers spotlights the women driving innovation across marketing, technology, and AI. Through candid interviews and unfiltered dialogue, we explore how these trailblazers are rewriting the rules of leadership, creativity, and data-driven success.

Each episode delivers more than inspiration — it offers actionable insight for anyone ready to lead with clarity, confidence, and courage.

B3 ByteSized

Big Ideas. Real Talk. Short Format.

Where Gen X, Gen Y, and Gen Z collide — and collaborate.

B3 ByteSized breaks down the latest in marketing, technology, and AI through the lens of three generations working side by side. Fast-paced, witty, and thought-provoking, it’s where trends meet truth — and today’s digital noise turns into a meaningful perspective.