FROM INSIGHT TO IMPACT. FROM STRATEGY TO GROWTH.
A brilliant insight is useless if it doesn't inspire action. Our Strategy & Activation services are designed to be the engine that turns your data-driven truth into creative campaigns that build
YOUR MARKETING FEELS SCATTERED. YOUR MESSAGE ISN'T CONNECTING.
You're executing campaigns across multiple channels, but they feel like "random acts of marketing"—disconnected and not tied to a central story. Your team is busy, but you're not seeing the impact on the bottom line. You're shouting into the void, struggling to build the cumulative brand equity needed to win the loyalty of your audience.
WE DON'T JUST BUILD THE ROADMAP.
WE DRIVE THE CAR.
This is where strategy meets the street. We take the clear "spark" of insight from our intelligence work and use it as the north star for every action we take. We believe in data-driven creative—campaigns that are not only beautiful and engaging but are built on a foundation of deep human understanding. We don't just make your brand look good; we make it resonate.
OUR STRATEGY & ACTIVATION CAPABILITIES
Paid Social
High-performance, ROI-focused campaigns that turn your ad spend into a predictable and scalable growth engine.
Audience Engagement & Community Management
We go beyond surface-level metrics to build what truly matters: a loyal community. We turn casual followers into passionate advocates and connect your brand to the authentic conversations where trust is built.
Influencer Discovery, Management, & Tracking
We identify and partner with the authentic creators who have already earned the trust of your ideal audience.
Brand Content (AEO, Social Media Management, Content Creation)
We create and manage a cohesive content ecosystem that tells your brand's story consistently and effectively across all relevant channels, optimized for both humans and search engines.
THE PROOF IS IN THE PERFORMANCE
B3 was brought in to Spirit Halloween & Spencers after the organization realized it needed to create and implement an ongoing listening and measurement program around their marketing efforts and to help bolster content offerings and audience insights. In the year after COVID hit, they were also experiencing extreme supply chain issues affecting all of their stores and online inventory. The ability to gauge consumer interest, behaviors, and emotions was key to Spirit Halloween’s success in order to successfully get through the Halloween season.
After performing an initial audit of the brand + competitors, we worked with the brand to do the following:
• Establish and run their social listening & analytics program
• Developed cadenced reporting (weekly) in-season to provide social insights & trend detection
• Separated Guest Service and Community management
• Vetted and selected two new tools to reduce Marketing tool costs (saving $84K annually)
• Developed reporting for the Merchandise team to help validate and inspire product ideas
• Marketing campaign recap reporting
