CASE STUDIES
Ticketmaster
The Task:
With an influx of social conversations around Ticketmaster, the brand needed a quick and concise way to visualize and share social data with their executive leadership; in a digestible format.
Due to a shortage of time and resources, Ticketmaster’s social team hired B3 Media Solutions to handle this project.
How We Did It:
Our fluency in social listening tools allowed us to quickly jump in and generate a customized monthly social report. We produced a 1-page executive social snapshot of Ticketmaster and competitors in a visually digestible format.
The Result:
Through the use of a one-page report, the social team has effectively kept executive leadership informed about social media conversations, key metrics (such as volume, share of voice, and sentiment), and competitor activity. This has also led to increased usage of social listening data within the organization.
Genesis
The Task:
Our client, a luxury auto brand, sought to evaluate the performance and ROI of their paid versus earned influencers around their Make Your Mark campaign kickoff event
How We Did It:
We meticulously monitored, measured, and analyzed the reach, sentiment, and engagement metrics of each influencer's campaign content. Our data-based approach provided in-depth insights, differentiating the impact of paid and earned influencers.
The Result:
While paid influencers drove 35% more reach, earned influencers generated 50% more engagement due to content format. This insight helped our client optimize their influencer budget, ensuring a more significant ROI for future campaigns by striking a better balance between reach and engagement.
Paramount Pictures
The Task:
Paramount Pictures wanted to use Social Listening to track the volume and sentiment of film reviews pre-release. The goal was to build a comprehensive database to gauge movie popularity, determine if further promotional investments were warranted and possibly predict the success of a film
How We Did It:
B3 leveraged Paramounts’ social listening tools to scan online platforms, gathering real-time data on film reviews. This included assessing the sentiment, volume, and reach of these reviews. With our deep learning algorithms, we were able to analyze and understand the sentiment behind the reviews effectively.
The Result:
Paramount Pictures was provided with a daily email around a slate of their films’ pre-release reception. The sentiment analysis allowed them to gauge and track the potential success of the movie, leading to more strategic promotional spending.
Additionally, the database created during the process has become a valuable tool for planning future movie promotions and even predicting box office success!
Lyft
During ongoing monthly monitoring for the brand, B3 Media Solutions noticed an important uptick in safety conversations by female consumers and drivers for the brand. We immediately brought this insight to the attention of team and recommended Lyft take a closer look at the needs of both drivers/passengers of Lyft.
The Task:
Lyft wanted to understand what female consumers and drivers were experiencing during rides. Using social listening, we were able to identify numerous issues the brand could take action on to improve the safety of consumers and drivers.
How We Did It:
By creating a safety theme and filtering it by gender, we could tell the brand violations passengers/drivers were making, behaviors to watch, and suggestions for new safety measures consumers stated they wanted to see in rideshare. Additionally, we trended these mentions and compared it to Uber for context.
The Result:
Based on this in-depth research, Lyft rolled out comprehensive safety measures to keep passengers and drivers safe, including continuous criminal background checks, driver safety education, and keeping contact information private.
